Basic knowledge and terminology of Offer
Basic knowledge
1,Offer has a myriad of types, mainly divided into CPS (by sales), CPA (by behavior), CPI (by installation), CPL (by boot), etc. Topics include Dating, App, Subscription, Sweepstake, Free Trail, eCommerce, Education, Extension. Pay Per Call, Skincare, WeightLoss, binary options, etc.
2, there are three types of applications available, Public (open, no need to apply), Apply (applicable), Private (private, not displayed)
3, the price: Fixed (fixed price), Share (divided), Event (by event, registration first give money, consumption once again give money)
4, there are Web and Mobile, but also support at the same time.
5, each offer will indicate the allowed traffic type and the type of traffic that is not allowed
6, the main types of traffic are: PPC (Search, Social), PPV, POP, E-mail, etc.
7, Offer's additional requirements will be written in the description, read and confirm carefully
8, some Offer will provide official material, Banner, video, text, etc., you can download it yourself.
9, each offer needs to configure Postback to notify the conversion, some alliances support the setting of global postback is more convenient
10, each offer will indicate which countries are allowed to run, or which countries are excluded
11, some offer will require blocking some browsers, such as Opera Mini, etc.
Glossary
Incent, full name Incentive, incentive traffic, I have a blog dedicated to incentive traffic
CTR, full name Click Through Rate, click rate, calculation method: clicks / views, such as 100 views, 5 clicks, click rate 5%
CR, also written as CVR, full name Conversion Rate, conversion rate, calculation method: conversion number / click number, such as 10 conversions, 100 clicks, conversion rate of 10%
EPC, full name Earn Per Click, average per click revenue, calculation method: income / clicks, then above, each conversion income is 1 US dollar, the calculation method is 1 * 10 / 100, each click profit 0.1 (note some alliance Is every 100 clicks or every 1000 clicks, subject to the league's algorithm)
RPC, full name Revenue Per Click, meaning the same as above
ROI, full name Return On Investment, return on investment, calculation formula ” (revenue – cost) / cost “, for example, cost 10 knives, gain 5 knives, return on investment 5-10/10 = – 50%
1,Offer has a myriad of types, mainly divided into CPS (by sales), CPA (by behavior), CPI (by installation), CPL (by boot), etc. Topics include Dating, App, Subscription, Sweepstake, Free Trail, eCommerce, Education, Extension. Pay Per Call, Skincare, WeightLoss, binary options, etc.
2, there are three types of applications available, Public (open, no need to apply), Apply (applicable), Private (private, not displayed)
3, the price: Fixed (fixed price), Share (divided), Event (by event, registration first give money, consumption once again give money)
4, there are Web and Mobile, but also support at the same time.
5, each offer will indicate the allowed traffic type and the type of traffic that is not allowed
6, the main types of traffic are: PPC (Search, Social), PPV, POP, E-mail, etc.
7, Offer's additional requirements will be written in the description, read and confirm carefully
8, some Offer will provide official material, Banner, video, text, etc., you can download it yourself.
9, each offer needs to configure Postback to notify the conversion, some alliances support the setting of global postback is more convenient
10, each offer will indicate which countries are allowed to run, or which countries are excluded
11, some offer will require blocking some browsers, such as Opera Mini, etc.
Glossary
Incent, full name Incentive, incentive traffic, I have a blog dedicated to incentive traffic
CTR, full name Click Through Rate, click rate, calculation method: clicks / views, such as 100 views, 5 clicks, click rate 5%
CR, also written as CVR, full name Conversion Rate, conversion rate, calculation method: conversion number / click number, such as 10 conversions, 100 clicks, conversion rate of 10%
EPC, full name Earn Per Click, average per click revenue, calculation method: income / clicks, then above, each conversion income is 1 US dollar, the calculation method is 1 * 10 / 100, each click profit 0.1 (note some alliance Is every 100 clicks or every 1000 clicks, subject to the league's algorithm)
RPC, full name Revenue Per Click, meaning the same as above
ROI, full name Return On Investment, return on investment, calculation formula ” (revenue – cost) / cost “, for example, cost 10 knives, gain 5 knives, return on investment 5-10/10 = – 50%
评论
发表评论